Pens are the most widely used tools for writing. This is why they are such effective promotional tools for businesses. If you are starting up a new enterprise or simply want to boost recognition for your brand, personalised pens make an ideal channel for your marketing message. Inspect any office desk, study room, or den and it is guaranteed that you will find at least one writing implement with a bank’s name or a local business’ emblem, printed proudly on. An average person picks up a pen at least once a day—this means a chance for your business to cross a target consumer’s mind at least once in a day, 7 times a week, and so on. This is guaranteed exposure for your newly started business.
Increased exposure to your brand name also increases recall for your business. Every time a target customer uses your personalised printed pen, they get re-acquainted with your business and allows you to condition them to think about you the next time they need a service or product that you offer. Promotional materials like branded pens have this kind of power, which is why they are such popular marketing vehicles along with other complementary products like notepads.
There are many companies like Global Promo that specialise in personalised promotional materials for businesses. These are companies that supply an extensive range of products through which businesses like yours can push marketing messages, whether it be a catch phrase, a slogan, or as simple as your company name. In addition to personalised pens, smart businesses also promote themselves with the use of other everyday items like key rings, mugs, drinking bottles, and glassware. New technology like USB or thumb drives are also excellent and highly relevant marketing vehicles for new businesses who want to earn the attention of potential consumers.