Increased exposure to your brand name also increases recall for your business. Every time a target customer uses your personalised printed pen, they get re-acquainted with your business and allows you to condition them to think about you the next time they need a service or product that you offer. Promotional materials like branded pens have this kind of power, which is why they are such popular marketing vehicles along with other complementary products like notepads.

There are many companies like Global Promo that specialise in personalised promotional materials for businesses. These are companies that supply an extensive range of products through which businesses like yours can push marketing messages, whether it be a catch phrase, a slogan, or as simple as your company name. In addition to personalised pens, smart businesses also promote themselves with the use of other everyday items like key rings, mugs, drinking bottles, and glassware. New technology like USB or thumb drives are also excellent and highly relevant marketing vehicles for new businesses who want to earn the attention of potential consumers.

There are many styles of pens available, and there are many ways to customise them. For example, if your start-up focuses on issues of environment and its conservation, there is a whole range of promo pens available for you to customise. In fact, there is always a style available to suit every business idea ever conceived out there. Plastic body pen range are economical, while the metal work pens symbolise premium range, high-end businesses. While print, customisation tells about optimisation of marketing costs, gifting engraved or embossed pens speak of marketing at a different level. You can even have your pen customised with a fabric covering if you are starting up a textiles business. This is how you can make an impact.

It is not just in the style of printed pens that makes them an impactful marketing tool, but also in the range of ink colours they offer. Blue ink is the standard everywhere, but if you wish to surprise your visitors and clients, go with black. You can stand out as a smart, mission-oriented company if you go for the monochrome look of pens – all silver, all black – and black ink. On parallel lines, if you are a children’s products brand, you can go for the colourful look. You can even experiment with ink colours to add a jazz to your brand name. Kids love colours. Think about it!

Pens allow you a high level of flexibility in terms of customisation. You can have them made according to the nature of your start up, or the event or people you intend to give it to. Pens are a safe choice!