One way to do this is by allocating a percentage of your advertising budget to Promotional Products, Corporate gifts, Promotional Merchandise or Business Gifts. Instead of spending 100% of your budget on advertising, allocate 10 to 20% to Promotional Products.

Why should you do this? An ad on TV, Radio or Newspaper is forgotten quickly, but a promotional product will be retained for weeks and even months, constantly reminding your potential customer of your business and of your recent advertising. Repeat business is the mainstay for most businesses!

Ideas for using Promotional Products

If you are sending promotional material by direct mail then include something cost effective like a pen, letter opener etc. Make sure that your business name/logo and phone numbers are printed / engraved on the gift.

If you are creating a radio campaign then include a free gift for the first 100 customers who reply to your campaign. It could be as simple as a mug. Every time the customer has coffee you will be on his mind! If you are running a newspaper campaign then include a voucher that entitles the user to a free gift. Maybe a tee-shirt or a baseball cap with your logo on it. Arrive at your present client bearing a small carefully thought out corporate or business gift and ask him for a referral. You will be surprised at the response! Diaries, calculators & calendars go down well and you will be in the customers mind long after you are gone.

Benefits of Promotional Products

Once you have given a promotional gift to a client, then you will earn their respect. Your promotional gift will build a positive association with you business. Which business will they think of first, your business. If the client then receives 2 quotes for the same goods, and yours is slightly out, you may still get the business because you have built loyalty!

Bear in mind that it is important to have your details on each product you give and you will reap the benefits long after your campaign has stopped! You don't necessarily need to add your full company details. Even your basic logo will act as a reminder as to who sent the corporate gift!